News at Kylemore

They drink more coffee in Venus but they like their tea on Mars
June 2008

Kylemore Group research Irish tea/coffee drinking habits and reveal findings at the launch of their new Fairtrade organic coffee.

Kylemore Café’s have been serving tea and coffee to the Irish public since 1920, pouring up to 17.5 million hot beverages per year. To celebrate the launch of their new Fairtrade organic coffee range Ireland’s leading restaurant group, investigated the tea and coffee drinking habits of the Irish consumer through independent research (400 men and women). The results of their survey highlighted the following:

• It’s official women are out drinking men at a ratio of 2:1 per day when it comes to their coffee drinking habits
• However, tea lovers out drink coffee fans by up to 20 cups per week, 60% of those being women and 40% men
• Women are sweet enough requiring an average of just 1 teaspoon of sugar in their tea and coffee while the average man enjoys 2 teaspoons
• With or without, 60% take milk in their coffee and 90% take milk in their tea
• Ethical enthusiasm, when asked if Fairtrade / organic was readily available would it be an option, 85% said yes
• In the last five years Kylemore have seen for themselves the demand for coffee increase by 25%, concluding that 45% of customers enjoy coffee while 55% prefer tea compared to results taken five years ago which indicated demand for coffee was 20% of the overall consumption of hot beverages.

Taste the difference, make a difference

Kylemore are delighted to introduce their new range of Fairtrade and organic coffee to all their retail restaurant outlets throughout Ireland. With such strong values and an incredible taste the new gourmet range offers organic coffee which is grown without the use of chemical pesticides and fertilizers, assuring the health of the origin’s soil, forest and farmers, its Fairtrade stamp alleviates global poverty whilst promoting sustainability.

Speaking at the launch of the new range, Michael Gleeson, Kylemore Chief Operating Officer states “recent media coverage highlighted that a far higher proportion of consumers say they felt the need to buy “ethical” brands up from 23 % to 33% (in the last year) - an enthusiasm they were likely to retain even in a downturn*. With every cup of Fairtrade coffee you drink you support the values that brought it to you, we undertook extensive research to find a coffee that holds such strong principles without compromising on taste, the new hand roasted Java Republic Blue Earth Fairtrade Organic Coffee certainly does that.  We are delighted to bring the new range to our stores nationwide”